With only 1 week left until Marvel’s highly anticipated Guardians of the Galaxy, the box office analyst expected Scarlett Johansson to win the weekend with her new film. What they hadn’t planned on was for the new Luc Besson film to absolutely crush expectations and make such a dent this weekend, which Lucy did. The new female-centered action flick, Lucy earned $44 million for its opening weekend. That opening is comparable to Angelina Jolie’s Salt which was another female centered action film. As for the rest of the newcomers, Hercules surprised some folks as the film earned solid numbers despite the belief that the Dwayne Johnson film was bound to flop. Instead, the Brett Ratner film earned $29 million for the weekend, which would already mean that it has already gross more than the other 2014 Hercules film. Last weekend’s champ, Dawn of the Planet of the Apes fell to number 3 and earned $16.4 million for a total $172 million. Other newcomers include the new Rob Reiner film, And So It Goes which earned only $4.5 million and the Phillip Seymour Hoffman film, A Most Wanted Man which exceeded expectations to earn a spot in the top 10.
For Luc Besson, this weekend has to be a giant relief since the french director hasn’t had a hit in a while. His last film, The Family was a big flop and the Fifth Element director needed some kind of hit. Well he and Universal pictures got that this weekend with the debut of Lucy. The film was made on a $40 million budget and has already surpassed that number in only 3 days. Scarlett Johansson and Morgan Freeman were the leading stars of the film and a lot of the credit has to go to both. Johansson has seen her star risen since her portrayal of Black Widow in the Marvel Cinematic Universe.
Despite the Marvel label not behind her this time, this opening shows that she does have enough star power to open a film. With the latest success of Lucy, female-centered films have seem to make a dent at the box office. We’ve seen the success of movies like Frozen, Maleficent, The Hunger Games, and The Fault in Our Stars show that female-centered films can make some noise with the right star power. Lucy will have an issue with sustaining power because audiences weren’t that thrill. The film currently has a C+ on CinemaScore, a bad sign for the film which also has to deal with Guardians of the Galaxy next weekend.
The other major newcomers this weekend included Dwayne Johnson as Hercules. The film was expected to earn about $20-25 million for the weekend but instead earned very modest numbers. The film earned an estimated $29 million but it is on a $100 million budget. The film’s opening is comparable to 2012’s Wrath of the Titans which earned $33.4 million. The Brett Ratner film has already earned more than the final total run of the other 2014 Hercules film, The Legend of Hercules. That film was considered a total disaster, both with critics and box office as it currently stands at 6% on Rotten Tomatoes and earned only $18 million since opening in January. This other Hercules film has already surpassed that with a 63% on Rotten Tomatoes and $29 million. It will however struggle to reach $100 million domestically which is why Paramount needs the international audience to make up the losses.
The other newcomers, And So It Goes and A Most Wanted Man each performed in opposite ways. The Michael Douglas film fell flat as the Rob Reiner comedy seemed to be very under the radar. The romantic comedy earned $4.5 million for the weekend and will likely earn only $10 million at the end of its run. On the other side of the spectrum, A Most Wanted Man exceeded a lot of expectations with a surprising spot in the top 10. The film features one of the last performances of Phillip Seymour Hoffman who passed away last February. The film only opened to 361 theaters and compared to the all the movies in the top 10, the film actually had the 3rd biggest average with $7,526.
Next weekend, Marvel will unleash the highly anticipated Guardians of the Galaxy. The film isn’t expected to crack $70 million because it doesn’t have the same appeal as Iron Man or Captain America but it should earn around $65 million. The film has a lot of hype going into it and is currently standing at 100% fresh on Rotten Tomatoes based on 25 reviews. The other major newcomer next weekend also comes in the form of biopic Get On Up which will try to counter Guardians. Get On Up is about famous jazz musician James Brown who will be portrayed by Chadwick Boseman (Jackie Robinson). Still I’m pumped for Rocket and the Guardians to finally hit the big screen.
|TW||LW||Title (click to view)||Studio||Weekend Gross||% Change||Theater Count /Change||Average||Total Gross||Budget*||Week #|
|3||1||Dawn of the Planet of the Apes||Fox||$16,400,000||-54.8%||3,668||-301||$4,471||$172,089,000||$170||3|
|4||2||The Purge: Anarchy||Uni.||$9,896,000||-66.8%||2,856||+51||$3,465||$51,272,000||$9||2|
|5||3||Planes: Fire & Rescue||BV||$9,303,000||-46.9%||3,839||+13||$2,423||$35,121,000||$50||2|
|7||5||Transformers: Age of Extinction||Par.||$4,600,000||-53.3%||2,476||-748||$1,858||$236,352,000||$210||5|
|8||N||And So It Goes||CE||$4,552,000||-||1,762||-||$2,583||$4,552,000||-||1|
|10||N||A Most Wanted Man||RAtt.||$2,717,000||-||361||-||$7,526||$2,717,000||-||1|